Spa Owner HQ
What you get

Everything you need. In one app.

Real ad tracking. Five screens for your team. AI in every job. Built for spas, salons, and gyms — not for big software firms.

Feature 01 · The wedge

See which ads actually book.

Meta's pixel under-reports conversions by 15-50% — iOS 14.5, Safari ITP, ad-blockers, bot scrubbing. We fire Meta Conversions API and TikTok Events API server-side, then surface the delta you've been paying for blind. It's the entire pitch.

  • Server-side CAPI for Meta + TikTok
  • Every booking ties back to the ad that earned it
  • Monthly truth tile: pixel-vs-reality with dollars attached
Real ad numbers · last 30 days
DEMO
Meta missed
31%of bookings
That's $4,278 in bookings hidden from you.
Meta saw
84
bookings
We saw
122
bookings
Return on ad spend — what Meta shows vs the truth
2.1x3.0x
Feature 02 · Channel signal

Five channels. One waveform.

Each channel gets its own color ridge stacked on top of yours. Meta, TikTok, Google, Email, Organic — at a glance you can see which one is carrying the month and which one quietly stopped working.

  • Multi-color stacked area — Stardust hormone-tracker style
  • Hover for daily breakdown per channel
  • Auto-rolls weekend dips so weekday signal stays readable
Channel signal · 30d
DEMO
METATIKTOKGOOGLEEMAILORGANIC
Feature 03 · Customer lifecycle

Watch a lead become a VIP.

Every customer travels the same five-stage ring: Lead → Booked → Repeat → Loyal → VIP. Each stage has its own automation, message cadence, and AI prompt — so the right thing happens at the right time without you noticing.

  • Cycle wheel showing live VIP / Loyal / Repeat counts
  • Per-stage automations: rebook nudge, win-back, referral incentive
  • Tag a customer manually — or let LTV math do it
THIS MONTH
48
new VIP customers
LEAD
BOOKED
REPEAT
LOYAL
VIP
Feature 04 · The funnel

One funnel. Five gradient stages.

We collapse the whole growth pipeline into a single rainbow pill so you can read it in two seconds. Where are the deals? Where do they stall? Drag a stage to widen it — the math behind your goal recomputes live.

  • Five color-graded stages with weight bars
  • Stall detection: which stage is leaking right now
  • Per-stage SLA: how long until a Lead must become Booked
Customer journey · this month
Lead
Booked
Repeat
Loyal
VIP
312
Lead
184
Booked
96
Repeat
58
Loyal
22
VIP
GOAL68%
Feature 05 · Role-aware portals

Five role portals. One codebase.

Owner, Manager, Provider, Front Desk, Customer — each seat sees only what they should. The Owner sees financials. The Manager sees team metrics but not paychecks. The Front Desk sees the calendar. The Provider sees their day. The Customer sees their visits + receipts. Nobody breaks the permission boundary, ever.

  • Magic-link login for customers — no password fatigue
  • TOTP MFA on every operator login
  • Permission boundaries enforced server-side, not in the UI
Owner

Financials, ad ROAS, team paychecks

Manager

Task assignment, team metrics

Provider

Daily roster, service notes, commission

Front Desk

Calendar drag-drop, walk-ins, check-in

Customer

Magic-link login, rebook, receipts

Feature 06 · AI in every seat

An assistant for every role.

The Owner assistant explains why ROAS dropped. The Manager assistant assigns tasks. The Provider assistant drafts service notes. The Front Desk assistant runs the calendar. The Customer assistant answers "what time should I come?" — all on the same Claude Sonnet backbone, with role-aware tool whitelists.

  • Claude Sonnet 4.6 with prompt caching
  • Per-role tool allow-list (no Owner data leaks to Front Desk)
  • Memory: remembers preferences across sessions
OWNER
MANAGER
PROVIDER
FRONT
CUSTOMER
Feature 07 · Daily read

Your daily read on the business.

Every morning, one card. Today's revenue forecast. Two specific actions to take. One ad to pause, one to scale. Like a daily horoscope for your operations — except it's reading your booking funnel, not the stars.

  • Generated overnight from the prior 7 days of attribution data
  • Includes the exact dollar impact of each suggested action
  • Dismissible — and the AI learns which ones you ignore
Tonight's read · May 15
DEMO
Meta CPM dropped 18% this week, but your TikTok creative is aging out.
Scale Meta `scalp-cam-1`
+$1,200/wk projected at current ROAS · ~6 extra bookings
Pause TikTok `before-after-2`
ROAS dropped to 1.4x — refresh creative or cut
Re-engage 14 stalled Repeats
Avg 41 days since last booking · text discount campaign drafted
Feature 08 · Built for four verticals

Same engine. Different vocabulary.

We don't sell you a generic "appointment app." We sell you a head spa platform, a day spa platform, a salon platform, or a boutique gym platform — each with the right defaults, the right service names, the right AI tone for your customers.

  • Head spa: scalp-cam analysis flow, 30/60/90-min flagship service
  • Day spa: massage + facial scheduling, gratuity-aware payouts
  • Hair salon: tip pooling, color formula history per client
  • Boutique gym: class capacity, membership punch-cards, no-show penalties
Head spa

Scalp cam · 30/60/90-min sessions

Day spa

Massage · facials · gratuity-aware payouts

Hair salon

Tip pooling · color formula history

Boutique gym

Class capacity · punch cards

Founding-100 program

The first 100 spas pay $97/mo forever.

Direct Slack channel with the founder. All features unlocked. Help shape the roadmap. When we hit 100, the price goes to $249/mo for everyone else — but you stay at $97 as long as you remain a customer.

Founding-100
77/100

$97/mo locked in forever. Direct line to the founder. 77 seats remain.

SPOTS LEFT
78
of the founding 100
DAY 1
WEEK 1
MONTH 1
MONTH 3
MONTH 6
FOREVER